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Home: Video University Forums: Marketing & Business:
Working on pricing schedule for Concerts (video)

 

 


Mark Foley
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Jan 12, 2005, 8:48 AM

Post #1 of 2 (1439 views)
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Working on pricing schedule for Concerts (video) Can't Post

I'm getting ready to sign on with a local promoter of music concerts (small attendance 60-150 people)...and I'm trying to decide the best pricing formula for the product--DVD.

We had agreed on a set price for the DVD...I'm trying to figure a reasonable percentage to charge per DVD. I'm also thinking I need to set a base amount to charge regardless of how many we eventually sell. This base amount would cover materials (tape/blank DVDs) and payment of second videographer. I would like to hear from others with similiar gigs to what they did....
Thanks in advance
_________________________
Mark






peter lee
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Jan 25, 2005, 7:43 AM

Post #2 of 2 (1354 views)
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Re: [Mark Foley] Working on pricing schedule for Concerts (video) [In reply to] Can't Post

First define your customer. A lot less bootlegging goes on at the string quartet end of the spectrum. DVD bootlegging is the major obstacle to the growth of video in this market. A lot of people routinely copy $10 DVDs - a lot more are tempted when the price rises to $50.

My minimum is $1200 which includes 35 authored dvds. Minimal artwork - no VHS. 2 cameras - 1 operator. A lean operation, fast turnaround.

With 60 in attendance my guess is that you have to be able to make money with 20 sales - difficult to do that if you hire someone.

Certainly 2 operators and 3 cameras is more reliable and way easier to shoot. Thats a budget decision for the client to make - it typically adds around $600 to the price.